Love those slinky, frizz-free hair masks, but aren’t sure which of our hair masks is right for you? Read on, Rapunzel. In this ultimate cheat sheet, we explain all the ah-mane-zing benefits of our OG Like a Virgin best seller, bond-rebuilding Pro Bond Hair Mask, reparative Sweet Repair Hair Mask and rejuvenating Pro Youth Hair & Scalp Mask. And explain exactly which hair concerns each mask targets – from dryness to split ends and everything in between.

We’ll also tell you how and when to use each product for the ultimate haircare routine. So, there’s no more mask confusion – just good hair days from here on out.

Who’s it for?

Like A Virgin

The ultimate multi-tasking people pleaser, our Like A Virgin Super Nourishing Hair Masque is ideal for all hair types in need of a little TLC. From incredible shine to un-BALI-evable softness, it delivers bucketloads of benefits. But at its heart, it’s all about that sweet, sweet hydration and nourishment – so it’s perfect for anyone with dry, thirsty hair. And anyone struggling with frizzy or unruly locks.

Pro Bond

Meet our latest hair hero, the Pro Bond Hair Mask. This powerhouse treatment is tailor-made for chemically treated, bleached, highlighted, or over-processed hair that needs bond-level repair. Unlike surface-only masks, it rebuilds broken hair bonds from within, restoring strength, elasticity, and resilience. Whether you’re a blonde, a balayage babe, or just love switching up your color, Pro Bond ensures your hair feels strong, silky, and protected against future damage.

Sweet Repair

Image of @daniella using Coco & Eve Tan Sweet Repair Hair Mask and her testimonial. Shop now

Our Sweet Repair Mask is your go-to solution for repairing hair that's weakened by daily habits and external aggressors, leaving strands weak, brittle, or frizzy. Think heat styling, brushing and daily wear and tear. This mask strengthens vulnerable strands and restores softness—your go-to for hair that needs reinforcement against breakage and dryness.

Pro Youth

Designed for those embarking on their anti-aging hair care journey, the Pro Youth Hair & Scalp Mask is a potent elixir that helps defy the effects of time on your precious locks. As the years pass, your hair may gradually lose its once-vibrant shine, volume, and resilience. However, fear not, for our Pro Youth Mask is here. Enriched with the gold-standard rejuvenating skincare active, retinol, this hair mask boasts clinically proven capabilities to reverse the signs of time. Expect nothing less than youthful-looking locks that exude vitality and strength.

The Major Hair Mask Benefits

Like A Virgin

Multi-award-winning, 5-in-1 formula delivering serious bang for your buck with multiple benefits.
Hydrates, deep conditions, and tames strands, making it essential for soft, manageable locks.
Restores dry hair from the inside out, improving texture and fighting frizz.
Smooths split ends, leaving hair healthier and virgin-like in just 10 minutes.

Pro Bond

Advanced bond-building technology repairs broken hair bonds caused by bleaching, dyeing, and chemical treatments.
Rebuilds strength and resilience from the inside out, restoring elasticity and bounce.
Clinically shown to reduce breakage and protect strands against future chemical or styling damage.
Perfect for color lovers, bleached blondes, and anyone with over-processed hair.

Sweet Repair

Targets external damage, reducing breakage and strengthening vulnerable strands from the first use.
Scientifically formulated to deeply repair and restore in just 5 minutes!
Clinically proven to improve hair strength by 85% and reduce damage by up to 65%.
Ideal for brittle, frizzy, and breakage-prone strands, providing comprehensive care and strength.

Pro Youth

Heavyweight champion of the Youth Revive range, adopting a scalp-first philosophy for holistic care.
Clinically proven to improve hair shine by 93% when used as part of the Youth Revive Range.
Addresses the three signs of aging hair: loss of shine, strength, and volume.
Regulates sebum to reduce dandruff and scalp oiliness.

The Ingredients

Like A Virgin

AcquaSeal® Coconut: Adds hydration, shine, and softness while strengthening and repairing hair.
Fig Extract: Packed with antioxidants and fatty acids.
Shea Butter & Argan Oil: Moisturize, detangle, reduce split ends, and tame frizz.

Pro Bond

Bond-Repair Complex: Rebuilds internal keratin bonds and protects the hair surface for stronger, healthier strands.
Coconut Extract: Ultra hydrating and smoothing
Fig Extract: Packed with antioxidants to protect against hair aggressors
Argan Oil: Deeply nourishes to add even more hydration and strength
Hyaluronic Acid: Hydrating humectant to help hair retain moisture

Sweet Repair

Biomimetic Ceramides: Reinforce and smooth the hair fiber.
Vegan Keratin Complex: Strengthens and boosts elasticity.
Hyaluronic Acid: Delivers moisture and softness.
Bali Botanicals: Banana, avocado, guava, rambutan, and raw virgin coconut to deeply nourish.

Pro Youth

PRO-VITALI-B™ Blend: A honey complex with manuka honey, propolis, and royal jelly.
Retinol: Regulates scalp oils and rejuvenates follicles.
Probiotics & Coconut Oil: Soothe, balance, and nourish scalp and hair.

How to use

For all our masks, start by shampooing (skip the conditioner). Gently towel-dry your hair, then apply generously from mid-lengths to ends (or scalp-to-ends for Pro Youth). Comb through to distribute evenly.

Like A Virgin: Leave on for 5–10 minutes (or overnight for extra hydration).
Pro Bond: Leave on for 5–10 minutes, once a week or after any chemical treatment for bond-strengthening results.
Sweet Repair: Leave on for 5 minutes, 2–3 times per week for damaged hair.
Pro Youth: Leave on for 5–10 minutes, 1–2 times a week for scalp rejuvenation.

Pro-tip: While we did suggest skipping the conditioner earlier, for an extra pick-me-up, especially on those days when you wake up to ultra-dry and dull hair, an intensive ritual could work wonders. After rinsing off your shampoo, use a conditioner and rinse it off before proceeding to apply the mask. And here's a bonus for you - we've bundled all three products together in our Deep Condition Bundle and Honey Bliss Hair Set, so you can enjoy incredible savings and the ultimate haircare experience!

Can You Mix and Match Our Hair Masks?

Absolutely! Each mask targets different hair goals, so it’s smart to mix them up depending on what your locks need. For example:

Use Pro Bond after a fresh color, bleach, or chemical treatment.
Rotate with Sweet Repair to maintain strength and prevent everyday breakage.
Switch to Like A Virgin when your hair craves hydration and shine.
Add in Pro Youth when scalp health and anti-aging are top of your list.

With four targeted masks in your arsenal, every hair concern has its match.

Happy masking!

Edited by: Iris

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